by Mike Smart Is there a relationship between a system of record and influence? Is there causation? First, I want to acknowledge that “system of record” or SOR is an old school term. Unlike a system of engagement, the SOR is a single version of truth for the teams and the functions it serves. Think […]
Increasing Product Marketing Influence
You build a great product and what’s next?
By Suresh Madhuvarsu
Many founders, product managers and product marketing managers say, “we built a great product and now it’s all about sales”. But historical information shows that many products struggle to gain traction from users for several reasons such as users are not defined, product is not useful, users find the product not usable, pricing is too high or sales can’t find the right users. If launching a product and winning the hearts of the users is so hard, how can the go to market teams increase the chance of success?
Go-to-Market
Product Marketing: Art, science and magic
Disciplines and practices often get described as either an art, or a science or sometimes both. Product marketing comes close to that definition. (more…)
Disciplines and practices often get described as either an art, or a science or sometimes both. Product marketing comes close to that definition. (more…)
Product Marketing
