The first purpose-built platform for product marketers

Our Company

Product marketing sits at the intersection of marketing, product, sales and customer success functions in most B2B and B2C organizations.

Product marketers are the flag barriers of a company’s go-to-market strategy and execution. They are tasked with responsibility of ensuring a successful product launch, storytelling in the
market and sales enablement.

We value the role and the contribution of product marketers and other growth professionals. We understand their pains and their aspirations.

That’s why we created the world’s first purpose-built platform for product marketing managers and product marketing teams. We strive to help these go-to-market professionals work faster, better and smarter.

Our Vision

Our vision is to improve the effectiveness and impact of go-to-market professionals. We want to enable them to deliver greater and tangible business impact. We want them to succeed at what they do best. 

Our Team


Mike Smart, Founder/COO

Mike brings more than 20 years of experience in product strategy and product management. He has held product and development executive roles at various software companies. Mike has also founded product management and product marketing consultancy firm Egress Solutions, and provided expertise to Bain Capital, Vista Equity Partners and K1 Investment.

Suresh Madhuvarsu, Head of Product

Suresh is product executive with extensive experience in helping startups develop and execute their product strategy. He is passionate about productivity and collaboration applications and has worked for startups that were acquired by Oracle and Software AG. Suresh is also founder/partner at Product10X and focuses on early stage companies.

Nishant Taneja, Advisor

Nishant has extensive experience leading high-growth tech companies in developing and executing go-to-market strategies across productivity, collaboration, and security software. He is passionate about cloud-based solutions and software-as-a-service business models.